Charlotte, N.C. (February 6, 2019) – Viance, a leading innovator in the wood preservation industry, announces the appointment of Barbara Stewart to the post of Public Relations Manager. Barbara brings a wealth of professional experience from prior marketing roles with Corning, Inc. and Valmet Paper Machinery, along with 16 years of experience with Viance as executive assistant, and customer service manager and office manager. Barbara earned her marketing communications degree from Syracuse University.
In this new role, Barbara will be responsible for keeping pressure-treated wood brands, Ecolife, D-Blaze, UltraPole NXT and Severe Weather in front of targeted audiences via social media, syndicated articles, eNewsletter communications, public relation opportunities, trade shows and events. Creating engaging opportunities with our brands, keeps these brands top-of-mind to drive sales for the entire selling chain.
Edie Kello, Director of Marketing adds, “Barbara’s extensive experience with Viance, her knowledge of the industry and her marketing background have demonstrated a keen ability to see opportunities to promote our brands. Barbara has been an asset to the marketing department and will be more so in this new position.”